The Smart Bidding migration deadline has passed. Check what your campaigns are doing

The Smart Bidding migration deadline in mid August has come and gone. Accounts still running manual or older automated strategies past that point had some of them converted automatically.

The practical risk is a gap between what you think a campaign is bidding on and what it is actually doing now. Context on the deadline is in this note.

Spend ten minutes going through your active campaigns and confirming the current bid strategy on each against what you last set. If something was converted, decide whether the new strategy and its targets are right rather than leaving it on the default the migration chose.